Hat magazine is the intention of portraying on paper the realities of urban art. The name arises from the essence of the word Hat and how artists see it. This element feeds urban art, the tool that gathers the result of their work and a trademark of all urban artists. This common element. Displaying a form/counter typographic composition in its logo along with black and white coloring (shades) as the basic element for the images and a palette of fluorescent colors, we end up with a conceptually dynamic brand.