Women'secret renewed its basic line of products and we were granted the privilege of giving this new stage an identity. We developed a graphic system focused on simplicity, providing warmth and intimate allure responding to what the brand was seeking as well as enhancing with these traits the curves of the letter “s” of their logo. Using open spaces, neutral elements, polish and stamping techniques we added character to the brand, providing it with a basic approach while making the images stand out within the rest of the elements.
A system that could easily be applied to forthcoming new formats without denying it of its attractive beauty. In the facings the circle as a means shows off and visually separates the information contents.